The Paxil CR site was a very useful and clean web destination. What made it more interesting is what was done through the “my name is” campaign and the use of a simple orange button.
Paxil CR had a number of different sites which were on a number of domains with different uses. Through the little orange button, a major team brought together all of the properties, created a major campaign including broadcast, online and offline tactics.
This campaign helped revive a brand which was quickly approaching the end of its lifecycle.
This website was recognized by the Rx Club with an Award of Excellence and was awarded the Best Pharmaceuticals Integrated Ad Campaign from the Internet Advertising Competition.
Michael Donohoe 